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Steeped in a culture of tradition and legacy systems, professional services firms are typically risk-averse and hesitant to adopt new technologies. However, for many firms, converged data and IP telephony solutions are proving effective at increasing productivity and delivering substantive return on investment (ROI). MasterLink can implement systems that enable professionals and staff to be more productive because they have access to voicemail through their Microsoft Outlook email and from remote locations. In addition to call-tracking, new options for professional firms become available with converged networks and IP telephony. For example, firms can integrate their IP telephony solutions with customer relationship management (CRM) applications that enable them to dial directly from the desktop enabling time tracking and duration of calls. Integration with other back-end cost recovery systems can enable easier accounting of call costing faxes and copies made on behalf of clients.
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