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Retailers today face a number of challenges: increasingly fierce competition (driven by the rise of discounters and expansion of global retailers), declining margins, compliance with security regulations and the need to develop new sources of revenue. Retailers are implementing web-based and wireless technology to shift from a product-centric to a more customer-centric focus, increasing their ability to serve customers across channels, both in the store and online. MasterLink can assist retailers in creating solutions that provide for automation of administrative processes to cuts costs and improves service, proactively address and manage the current and emerging regulatory requirements for network security, and deploy a WLAN architecture to leverage a variety of mobile devices such as PDAs, scanners and mobile POS systems to increase productivity and customer satisfaction.
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